How will you differentiate the same product from different companies on the retail shelf? The answer might be that you can distinguish them just by glancing because of custom product boxes. Hence, customized packaging of products is crucial for businesses.
Each product requires packaging, not just for safety instead for branding and marketing in this era of high competition. Most companies do not spend money on advertising products anymore. They have built their reputation as the most authentic one due to the packaging.
People go to the market, and they recognize a brand. Packaging is an essential tool for creating brand awareness. Custom product packaging is an out of box solution, especially for startups. You should know their characteristics since they are highly beneficial for product security and branding.
Here in this blog, you will learn about the top amazing features of custom packaging for products.
5 Splendid Features That Custom Product Boxes Offer
Without any pause, now let us embark on our main topic. Here are the key features of custom product packaging boxes.
1. Different Durable Materials
The best thing about custom packaging boxes is that they are available in different types of materials. These materials include corrugated, kraft, cardboard, rigid, and paperboard.
| Paperboard can be either Solid bleached sulfate or chipboard. Both of these are not highly recommended for lightweight items. |
| Corrugated material contains three layers. It is best for heavy items. |
| Cardboard material is perfect for retail products. |
| Rigid is costly but appropriate for expensive items such as smartphones. |
| While kraft is the most sustainable material as it is made of organic wood pulp. Sustainability is key nowadays to improving the reputation of your brand. Custom packaging also presents you with a choice to opt for a sustainable kraft material. |
2. Play With Different Colors, Sizes, And Shapes
Customization offers multiple colors, varied sizes, and shapes. Don’t you think that if a marketer fits a large-size product poorly into small packaging, it will look unpleasant? What you can do in this scenario. You can avail yourself of custom product boxes wholesale. A product looks well organized when it is in a similar size of packaging.
Likewise, there are different styles of product boxes. You can alter your box shape according to the product. It also features printing vibrant colors that enhance the visual appearance of a product. According to a study, customers will likely buy eye catchy designed packaging over a dull one.
3. Option For A Security Lock
Customers wish to receive a product with top quality. One thing they dislike is the difficulty of opening the boxes. People want easy things. Custom product packaging also provides you with the amazing feature of a security lock. A security lock is much easier to open for customers. It also offers maximum safety for products.
4. Printing Options
It has a unique option for printing. You can design your custom product boxes with logos. Do you need clarification about the relevance of your logo? A logo can make your company a brand. It is a mark of professionalism. This way, you can stand out among others in a competitive environment.
5. Offers Add-Ons Options
The top feature of custom packaging is that you can customize decorative add-ons. These contain laminations, varnishing options, failings, and embossing. It also bid a die-cut window that showcases the product to the customers.
Having these decoration pieces will allow you to catch more attention. Attracting customers is equivalent to more sales. Customers will also put value in your brand. Consequently, your business can go to its peak.
Final Words
Wrapping up the above discussion, it talks about the five best features of custom product boxes that you need to know. First, you learned that this offers different durable materials. You can pick it according to the product. Secondly, it allows you to customize your boxes in varied colors, sizes, and shapes.
Thirdly, this also bids an option of a security lock. Forty, you can also utilize its feature of custom printing. Through custom printing, you can place your brand logo on the packaging. Last but not least, it has a variety of embellished add-on options. Add-ons are a remarkable way to entice customers.
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Author Bio: Scarlet Samson is one of the top digital authors in the packaging industry, from Marseille, France. He has written many top-notch and quality pieces of content guiding retail goods manufacturing brands on how they can grow their businesses by using custom product boxes wholesale.
